{"id":2106,"date":"2025-03-23T16:01:03","date_gmt":"2025-03-23T15:01:03","guid":{"rendered":"https:\/\/www.gumideck.cz\/eshop\/?page_id=2106"},"modified":"2026-01-29T10:21:11","modified_gmt":"2026-01-29T09:21:11","slug":"ochrana-osobnych-udajov","status":"publish","type":"page","link":"https:\/\/www.gumideck.cz\/eshop\/ochrana-osobnych-udajov\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2106\" class=\"elementor elementor-2106\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-185703c e-flex e-con-boxed e-con e-parent\" data-id=\"185703c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4389bf elementor-widget elementor-widget-wd_text_block\" data-id=\"c4389bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<article class=\"group\/turn w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\"><div class=\"text-base my-auto mx-auto py-[18px] px-6\"><div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2335ee62-c8a2-43fa-9d8f-e568245e7c95\" data-message-model-slug=\"gpt-4o-mini\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p class=\"\" data-start=\"96\" data-end=\"393\">Tento dokument vysv\u011btluje, jak\u00e9 osobn\u00ed \u00fadaje shroma\u017e\u010fujeme, jak je zpracov\u00e1v\u00e1me, uchov\u00e1v\u00e1me a chr\u00e1n\u00edme. C\u00edlem t\u011bchto z\u00e1sad je zajistit ochranu va\u0161ich osobn\u00edch \u00fadaj\u016f v souladu s platnou legislativou, zejm\u00e9na se Z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f a na\u0159\u00edzen\u00edm GDPR (General Data Protection Regulation).<\/p><hr class=\"\" data-start=\"395\" data-end=\"398\" \/><h3 class=\"\" data-start=\"400\" data-end=\"440\">1. Kdo zpracov\u00e1v\u00e1 va\u0161e osobn\u00ed \u00fadaje?<\/h3><p class=\"\" data-start=\"442\" data-end=\"698\">Va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1 spole\u010dnost fiftyfifty s. r. o., Matic\u030cna\u0301 580\/7 Bratislava \u2013 mestska\u0301 c\u030cast\u030c Nove\u0301 Mesto 831 03, IC\u030c: 44879741, DIC\u030c: 2022861621. Na\u0161e spole\u010dnost je spr\u00e1vcem osobn\u00edch \u00fadaj\u016f a zaji\u0161\u0165uje jejich ochranu v souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy.<\/p><hr class=\"\" data-start=\"700\" data-end=\"703\" \/><h3 class=\"\" data-start=\"705\" data-end=\"744\">2. Jak\u00e9 osobn\u00ed \u00fadaje shroma\u017e\u010fujeme?<\/h3><p class=\"\" data-start=\"746\" data-end=\"829\">P\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161ich str\u00e1nek a slu\u017eeb m\u016f\u017eeme shroma\u017e\u010fovat n\u00e1sleduj\u00edc\u00ed osobn\u00ed \u00fadaje:<\/p><ul data-start=\"831\" data-end=\"1291\"><li class=\"\" data-start=\"831\" data-end=\"914\"><p class=\"\" data-start=\"833\" data-end=\"914\"><strong data-start=\"833\" data-end=\"852\">Kontaktn\u00ed \u00fadaje<\/strong>: jm\u00e9no, p\u0159\u00edjmen\u00ed, adresa, e-mailov\u00e1 adresa, telefonn\u00ed \u010d\u00edslo<\/p><\/li><li class=\"\" data-start=\"915\" data-end=\"1031\"><p class=\"\" data-start=\"917\" data-end=\"1031\"><strong data-start=\"917\" data-end=\"941\">\u00dadaje o objedn\u00e1vk\u00e1ch<\/strong>: informace o zakoupen\u00fdch produktech, faktura\u010dn\u00ed \u00fadaje, zp\u016fsob platby, doru\u010dovac\u00ed adresa<\/p><\/li><li class=\"\" data-start=\"1032\" data-end=\"1146\"><p class=\"\" data-start=\"1034\" data-end=\"1146\"><strong data-start=\"1034\" data-end=\"1070\">\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed na\u0161ich str\u00e1nek<\/strong>: IP adresa, typ prohl\u00ed\u017ee\u010de, \u010das str\u00e1ven\u00fd na str\u00e1nk\u00e1ch, nav\u0161t\u00edven\u00e9 str\u00e1nky<\/p><\/li><li class=\"\" data-start=\"1147\" data-end=\"1291\"><p class=\"\" data-start=\"1149\" data-end=\"1291\"><strong data-start=\"1149\" data-end=\"1169\">\u00dadaje o platb\u00e1ch<\/strong>: \u00fadaje o platebn\u00ed kart\u011b nebo jin\u00fdch metod\u00e1ch platby, kter\u00e9 jsou zpracov\u00e1v\u00e1ny prost\u0159ednictv\u00edm bezpe\u010dn\u00fdch platebn\u00edch bran<\/p><\/li><\/ul><hr class=\"\" data-start=\"1293\" data-end=\"1296\" \/><h3 class=\"\" data-start=\"1298\" data-end=\"1352\">3. Za jak\u00fdm \u00fa\u010delem zpracov\u00e1v\u00e1me va\u0161e osobn\u00ed \u00fadaje?<\/h3><p class=\"\" data-start=\"1354\" data-end=\"1408\">Va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me za n\u00e1sleduj\u00edc\u00edmi \u00fa\u010dely:<\/p><ul data-start=\"1410\" data-end=\"1958\"><li class=\"\" data-start=\"1410\" data-end=\"1551\"><p class=\"\" data-start=\"1412\" data-end=\"1551\"><strong data-start=\"1412\" data-end=\"1437\">Zpracov\u00e1n\u00ed objedn\u00e1vek<\/strong>: za \u00fa\u010delem realizace a doru\u010den\u00ed objedn\u00e1vky, komunikace ohledn\u011b objedn\u00e1vky, vystaven\u00ed faktur a dal\u0161\u00edch dokument\u016f<\/p><\/li><li class=\"\" data-start=\"1552\" data-end=\"1660\"><p class=\"\" data-start=\"1554\" data-end=\"1660\"><strong data-start=\"1554\" data-end=\"1575\">Z\u00e1kaznick\u00fd servis<\/strong>: \u0159e\u0161en\u00ed dotaz\u016f a probl\u00e9m\u016f souvisej\u00edc\u00edch s va\u0161imi objedn\u00e1vkami nebo na\u0161imi slu\u017ebami<\/p><\/li><li class=\"\" data-start=\"1661\" data-end=\"1820\"><p class=\"\" data-start=\"1663\" data-end=\"1820\"><strong data-start=\"1663\" data-end=\"1685\">Marketingov\u00e9 \u00fa\u010dely<\/strong>: pokud n\u00e1m ud\u011bl\u00edte souhlas, m\u016f\u017eeme v\u00e1s informovat o novink\u00e1ch, akc\u00edch, slev\u00e1ch a jin\u00fdch marketingov\u00fdch nab\u00eddk\u00e1ch (e-mailem nebo SMS)<\/p><\/li><li class=\"\" data-start=\"1821\" data-end=\"1958\"><p class=\"\" data-start=\"1823\" data-end=\"1958\"><strong data-start=\"1823\" data-end=\"1854\">Anal\u00fdza a zlep\u0161ov\u00e1n\u00ed slu\u017eeb<\/strong>: sb\u011br anonymizovan\u00fdch \u00fadaj\u016f o n\u00e1v\u0161t\u011bvnosti str\u00e1nek a chov\u00e1n\u00ed u\u017eivatel\u016f pro optimalizaci na\u0161ich slu\u017eeb<\/p><\/li><\/ul><hr class=\"\" data-start=\"1960\" data-end=\"1963\" \/><h3 class=\"\" data-start=\"1965\" data-end=\"2021\">4. Na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b zpracov\u00e1v\u00e1me va\u0161e \u00fadaje?<\/h3><p class=\"\" data-start=\"2023\" data-end=\"2089\">Va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me na z\u00e1klad\u011b t\u011bchto pr\u00e1vn\u00edch z\u00e1klad\u016f:<\/p><ul data-start=\"2091\" data-end=\"2457\"><li class=\"\" data-start=\"2091\" data-end=\"2196\"><p class=\"\" data-start=\"2093\" data-end=\"2196\"><strong data-start=\"2093\" data-end=\"2111\">Pln\u011bn\u00ed smlouvy<\/strong>: Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed smlouvy mezi n\u00e1mi (nap\u0159. vy\u0159\u00edzen\u00ed objedn\u00e1vky).<\/p><\/li><li class=\"\" data-start=\"2197\" data-end=\"2320\"><p class=\"\" data-start=\"2199\" data-end=\"2320\"><strong data-start=\"2199\" data-end=\"2210\">Souhlas<\/strong>: V p\u0159\u00edpad\u011b marketingov\u00fdch \u00fa\u010del\u016f (nap\u0159. zas\u00edl\u00e1n\u00ed newsletter\u016f) zpracov\u00e1v\u00e1me \u00fadaje na z\u00e1klad\u011b va\u0161eho souhlasu.<\/p><\/li><li class=\"\" data-start=\"2321\" data-end=\"2457\"><p class=\"\" data-start=\"2323\" data-end=\"2457\"><strong data-start=\"2323\" data-end=\"2342\">Opr\u00e1vn\u011bn\u00fd z\u00e1jem<\/strong>: Zpracov\u00e1n\u00ed m\u016f\u017ee b\u00fdt nezbytn\u00e9 pro ochranu na\u0161ich pr\u00e1v a z\u00e1jm\u016f (nap\u0159. zlep\u0161ov\u00e1n\u00ed slu\u017eeb, prevence podvod\u016f apod.).<\/p><\/li><\/ul><hr class=\"\" data-start=\"2459\" data-end=\"2462\" \/><h3 class=\"\" data-start=\"2464\" data-end=\"2512\">5. Sd\u00edlen\u00ed osobn\u00edch \u00fadaj\u016f s t\u0159et\u00edmi stranami<\/h3><p class=\"\" data-start=\"2514\" data-end=\"2579\">Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme sd\u00edlet s n\u00e1sleduj\u00edc\u00edmi t\u0159et\u00edmi stranami:<\/p><ul data-start=\"2581\" data-end=\"2986\"><li class=\"\" data-start=\"2581\" data-end=\"2650\"><p class=\"\" data-start=\"2583\" data-end=\"2650\"><strong data-start=\"2583\" data-end=\"2617\">Dopravn\u00ed a kur\u00fdrn\u00ed spole\u010dnosti<\/strong>: za \u00fa\u010delem doru\u010den\u00ed objedn\u00e1vek<\/p><\/li><li class=\"\" data-start=\"2651\" data-end=\"2773\"><p class=\"\" data-start=\"2653\" data-end=\"2773\"><strong data-start=\"2653\" data-end=\"2671\">Platebn\u00ed br\u00e1ny<\/strong>: pokud provedete online platbu, va\u0161e platebn\u00ed \u00fadaje jsou zpracov\u00e1v\u00e1ny bezpe\u010dn\u00fdmi platebn\u00edmi br\u00e1nami<\/p><\/li><li class=\"\" data-start=\"2774\" data-end=\"2904\"><p class=\"\" data-start=\"2776\" data-end=\"2904\"><strong data-start=\"2776\" data-end=\"2801\">Marketingov\u00ed partne\u0159i<\/strong>: na z\u00e1klad\u011b va\u0161eho souhlasu m\u016f\u017eeme sd\u00edlet \u00fadaje s partnery za \u00fa\u010delem zas\u00edl\u00e1n\u00ed marketingov\u00fdch sd\u011blen\u00ed<\/p><\/li><li class=\"\" data-start=\"2905\" data-end=\"2986\"><p class=\"\" data-start=\"2907\" data-end=\"2986\"><strong data-start=\"2907\" data-end=\"2924\">Pr\u00e1vn\u00ed org\u00e1ny<\/strong>: pokud to vy\u017eaduje z\u00e1kon nebo za \u00fa\u010delem ochrany na\u0161ich pr\u00e1v<\/p><\/li><\/ul><hr class=\"\" data-start=\"2988\" data-end=\"2991\" \/><h3 class=\"\" data-start=\"2993\" data-end=\"3025\">6. Uchov\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h3><p class=\"\" data-start=\"3027\" data-end=\"3218\">Va\u0161e osobn\u00ed \u00fadaje uchov\u00e1v\u00e1me pouze po dobu nezbytnou ke spln\u011bn\u00ed \u00fa\u010del\u016f, pro kter\u00e9 byly shrom\u00e1\u017ed\u011bny. Nap\u0159\u00edklad \u00fadaje o objedn\u00e1vk\u00e1ch uchov\u00e1v\u00e1me po dobu trv\u00e1n\u00ed z\u00e1ruky a pro da\u0148ov\u00e9 a \u00fa\u010detn\u00ed \u00fa\u010dely.<\/p><hr class=\"\" data-start=\"3220\" data-end=\"3223\" \/><h3 class=\"\" data-start=\"3225\" data-end=\"3282\">7. Va\u0161e pr\u00e1va v souvislosti s ochranou osobn\u00edch \u00fadaj\u016f<\/h3><p class=\"\" data-start=\"3284\" data-end=\"3346\">V souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy m\u00e1te n\u00e1sleduj\u00edc\u00ed pr\u00e1va:<\/p><ul data-start=\"3348\" data-end=\"3919\"><li class=\"\" data-start=\"3348\" data-end=\"3447\"><p class=\"\" data-start=\"3350\" data-end=\"3447\"><strong data-start=\"3350\" data-end=\"3379\">Pr\u00e1vo na p\u0159\u00edstup k \u00fadaj\u016fm<\/strong>: m\u00e1te pr\u00e1vo z\u00edskat informace o tom, jak\u00e9 \u00fadaje o v\u00e1s zpracov\u00e1v\u00e1me<\/p><\/li><li class=\"\" data-start=\"3448\" data-end=\"3548\"><p class=\"\" data-start=\"3450\" data-end=\"3548\"><strong data-start=\"3450\" data-end=\"3469\">Pr\u00e1vo na opravu<\/strong>: pokud jsou va\u0161e \u00fadaje nep\u0159esn\u00e9 nebo ne\u00fapln\u00e9, m\u016f\u017eete po\u017e\u00e1dat o jejich opravu<\/p><\/li><li class=\"\" data-start=\"3549\" data-end=\"3642\"><p class=\"\" data-start=\"3551\" data-end=\"3642\"><strong data-start=\"3551\" data-end=\"3569\">Pr\u00e1vo na v\u00fdmaz<\/strong>: m\u016f\u017eete po\u017e\u00e1dat o v\u00fdmaz \u00fadaj\u016f, pokud ji\u017e nejsou pot\u0159ebn\u00e9 pro dan\u00fd \u00fa\u010del<\/p><\/li><li class=\"\" data-start=\"3643\" data-end=\"3736\"><p class=\"\" data-start=\"3645\" data-end=\"3736\"><strong data-start=\"3645\" data-end=\"3676\">Pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed<\/strong>: v ur\u010dit\u00fdch p\u0159\u00edpadech m\u016f\u017eete po\u017e\u00e1dat o omezen\u00ed zpracov\u00e1n\u00ed<\/p><\/li><li class=\"\" data-start=\"3737\" data-end=\"3822\"><p class=\"\" data-start=\"3739\" data-end=\"3822\"><strong data-start=\"3739\" data-end=\"3772\">Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f<\/strong>: m\u016f\u017eete po\u017e\u00e1dat o p\u0159enos \u00fadaj\u016f k jin\u00e9mu spr\u00e1vci<\/p><\/li><li class=\"\" data-start=\"3823\" data-end=\"3919\"><p class=\"\" data-start=\"3825\" data-end=\"3919\"><strong data-start=\"3825\" data-end=\"3849\">Pr\u00e1vo vzn\u00e9st n\u00e1mitku<\/strong>: proti zpracov\u00e1n\u00ed pro p\u0159\u00edm\u00fd marketing m\u016f\u017eete kdykoli vzn\u00e9st n\u00e1mitku<\/p><\/li><\/ul><p class=\"\" data-start=\"3921\" data-end=\"4015\">Pokud si p\u0159ejete uplatnit sv\u00e1 pr\u00e1va, kontaktujte n\u00e1s na e-mailov\u00e9 adrese: <strong data-start=\"3995\" data-end=\"4015\"><a rel=\"noopener\" data-start=\"3997\" data-end=\"4013\">info@gumideck.sk<\/a><\/strong><\/p><hr class=\"\" data-start=\"4017\" data-end=\"4020\" \/><h3 class=\"\" data-start=\"4022\" data-end=\"4055\">8. Zabezpe\u010den\u00ed osobn\u00edch \u00fadaj\u016f<\/h3><p class=\"\" data-start=\"4057\" data-end=\"4260\">Zaji\u0161\u0165ujeme technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed na ochranu va\u0161ich \u00fadaj\u016f p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem, ztr\u00e1tou, zni\u010den\u00edm nebo zneu\u017eit\u00edm. Pou\u017e\u00edv\u00e1me \u0161ifrov\u00e1n\u00ed a dal\u0161\u00ed bezpe\u010dnostn\u00ed technologie pro ochranu \u00fadaj\u016f.<\/p><hr class=\"\" data-start=\"4262\" data-end=\"4265\" \/><h3 class=\"\" data-start=\"4267\" data-end=\"4315\">9. Zm\u011bny t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/h3><p class=\"\" data-start=\"4317\" data-end=\"4503\">Vyhrazujeme si pr\u00e1vo tyto z\u00e1sady kdykoli zm\u011bnit. Pokud ke zm\u011bn\u00e1m dojde, aktualizujeme tuto str\u00e1nku a uvedeme datum posledn\u00ed aktualizace. Doporu\u010dujeme tuto str\u00e1nku pravideln\u011b kontrolovat.<\/p><p class=\"\" data-start=\"4505\" data-end=\"4548\"><strong data-start=\"4505\" data-end=\"4548\">Datum posledn\u00ed aktualizace: b\u0159ezen 2025<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tento dokument vysv\u011btluje, jak\u00e9 osobn\u00ed \u00fadaje shroma\u017e\u010fujeme, jak je zpracov\u00e1v\u00e1me, uchov\u00e1v\u00e1me a chr\u00e1n\u00edme. C\u00edlem t\u011bchto z\u00e1sad je zajistit ochranu va\u0161ich<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2106","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/pages\/2106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/comments?post=2106"}],"version-history":[{"count":16,"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/pages\/2106\/revisions"}],"predecessor-version":[{"id":2370,"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/pages\/2106\/revisions\/2370"}],"wp:attachment":[{"href":"https:\/\/www.gumideck.cz\/eshop\/wp-json\/wp\/v2\/media?parent=2106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}